TY  - JOUR 
TI  - Análisis evaluativo a los procesos de marketing en la internacionalización de las pequeñas y medianas empresas de alimentos de Medellín
PB  - Universidad Icesi
PY  - 2017
issn 0123-5923
AB  - The following paper intends to analyze the marketing strategies for the internationalization of food small
and medium-sized enterprises (SMEs) in the city of Medellin (Colombia), with the purpose of showing
the context where those companies are when it comes to expand their operations into foreign markets.
By means of an evaluative methodology, a qualitative study is presented, which uses the different points
of analysis required by those studies (input, process and product), creating four emerging categories
showing the current situation of those companies in terms of incursion process, resources available,
main obstacles, and problems with the information of the market.
KW  - Internacionalización de empresas
KW  - Marketing  estratégico
KW  - Pymes
KW  - Estrategias de marketing
UR  - http://hdl.handle.net/10906/82277
ER  -