TY  - THES 
TI  - Plan de exportación de aceite sacha inchi para la empresa Gen SAS
PB  - Universidad Icesi
PY  - 2015
UR  - http://hdl.handle.net/10906/79228
AB  - Due to new dietary needs of consumers that looking maintains
their health through good dietary practices, the opportunity to present to the international market a type of oil made from sacha inchi seeds was detected. This oil is not very known in the world's population because it is originates
in the Amazon of some South American countries.
These  seeds  provide  many  essential  nutrients,  which  make  them  an  excellent alternative of consumption. It could replace many traditional oils that harm or affect the health of consumers. For this reason, it is considered appropriate to evaluate, analyze and design a plan to export this product that it 
determining the appropriate market to try to ensure high marketing potential.
KW  - Proceso de internacionalización
KW  - Exportaciones
KW  - Semillas
KW  - Aceites
KW  - Estrategia
KW  - Mercado internacional
KW  - Trabajos de grado
KW  - Administración
KW  - Economía
KW  - Departamento de Economía
KW  - Producción intelectual registrada - Universidad Icesi
ER  -