TY  - THES 
TI  - G&Ser S.A.S.: Gerencia de Servicios: plan de empresa para la creación de una empresa de Consultoría en Gestión Humana en la ciudad de Cali
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/76416
AB  - G & SER SAS, is a family businss, located in Cali with the purpose of providing consulting 
services in Human Managment, focusing on human BEING as the center of the 
organization. Services will be provided under strict criteria of quality and guarantee of the 
service, with expert staff managing teams and with knowledge in business management. 
 
The business group is composed by brothers Claudia Milena, Rubén and Norles Gonzalez 
Calderon, who by protocol family company, guaranteeing the continuity of it and set clear 
guidelines for its management and development. 
 
G & SER requires an initial investment of $ 20 million COP provided in full by the 
managing partners, of which working capital (cash cushion) is $ 9,350,000 according to the 
budgeted expenditure. 
 
There is an opportunity for G & SER in the sector, considering the market made up of 
medium sized enterprises located in Cali, in which 49% have expressed interest in hiring or 
have hired at least one service relating to human management. The greatest demand service 
companies are the workshops. 
 
Profitability of the project in four years is 99.5% (TIR) the net present value with a 
discount rate of 10%, which is $ 99,027,040 and the discounted payment period is 2.05 
years.
KW  - Facultad de Ciencias Administrativas y Económicas
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Administración
KW  - Consultoría
KW  - Gestión humana
KW  - Recursos humanos
KW  - Human Management
KW  - Human being
KW  - Organization
KW  - Consulting
ER  -