TY  - THES 
TI  - Q-KISS "El sabor de tu cultura"
PB  - Universidad Icesi
PY  - 2012
UR  - http://hdl.handle.net/10906/68394
AB  - The document here in is then referred to the business plan that defines the necessary resources and strategies for determining the viability of the business "Q-Kiss" which will be tasty, healthy, hand decorated cookie marketing, seeking to highlight the culture of the Cali city. For the start up of this plan it was necessary to make a market research at Cali Airport with domestic passengers, from which was established that 58% of respondents would be interested in the product and that 38% usually buy something typical of the region.
KW  - Plan de empresa
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Investigación de mercados
KW  - Nuevos negocios
KW  - Pequeñas empresas
KW  - Posicionamiento de marca
KW  - Negocios y management
KW  - Business
ER  -