%0 Journal Article 
%T Co-creation in conventional and collaborative businesses
%D 2019
%@ 0123-5923
%U http://repository.icesi.edu.co/biblioteca_digital/handle/10906/84650
%X This  study  sought  to  understand  how  consumer  predisposition  to  co-creation  varies  between  conventional  and  collaborative  fashion  
businesses. To this end, an inductive research of quantitative nature was performed through a quasi-experiment in which two scenarios were 
constructed: collaborative business and conventional business. Data were obtained through a questionnaire that measured the consumer’s 
perception  with  regard  to  dialogue,  access,  risks  and  benefits  and  transparency  (DART)  following  the  experiment’s  design.  Statistical  
analysis  consisted  of  descriptive,  reliability,  factorial  and  means  comparison.  Data  analysis  indicated  the  rejection  of  some  hypotheses.  
It was concluded that there are differences in the two types of business in terms of their predisposition to co-creation, with conventional 
businesses exhibiting a greater predisposition to co-creation than collaborative businesses.
%K Negocios
%K Consumidor
%K Análisis estadístico
%K Co-creación
%K Satisfacción del cliente
%K Oportunidades de negocios
%~ GOEDOC, SUB GOETTINGEN