%0 Journal Article %T Caso de estudio. El problema de la consultoría está en la t %J ESTUDIOS GERENCIALES;Vol. 29 No. 126 Enero/Marzo 2013 %D 2013 %@ 01235923 %U http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1606 %X This case of study aims to strengthen the ability of the reader to systematically solve issues that involve using econometric tools. We focus on the linear regression model. The problem is about the estimation of a demand curve, which leads to hypothesis testing for a linear regression model. The discussion deals with a problem that seems to be taken for granted, and it also mentions the importance of considering theoretical implications when using one- and two-tailed tests. %K FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS %K PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI %K PROBLEMAS %K CONSULTORÍA %K MODELOS DE REGRESIÓN %K REGRESIÓN LINEAL %K PRUEBA T %K Economía %K Econometría %K Economics %K Econometrics models %~ GOEDOC, SUB GOETTINGEN