TY  - CHAP 
TI  - The balanced model of exercise introduction: persuading young adults to practice a sport through a balanced pursuit of meaningful goals
PB  - Tulane University
PB  - Universidad Icesi
PY  - 2010
SN  - 9789588357416
UR  - http://hdl.handle.net/10906/81904
AB  - Physical activity is often perceived as a sacrifice that is necessary to obtain
health benefits on the long run (Baumeister & Vohs, 2007), and the typical
approach to promote exercise habits involves framing extrinsically-rewarded
goals in negative or threatening contexts. Consequently, to exercise, many
people require strong doses of self-regulation that tax on their inner resources
of willpower (Keller & Lehmann, 2008). Not surprisingly, the response tends to
be modest and often results in less than optimal exercise initiation and even
lower rates of adherence to an exercise routine. Based on extant literature
about self-determination (Deci & Ryan, 2000, 2002, 2008a, 2008b), I argue
that long-lasting exercise habits among young adults can be induced more
effectively by portraying exercise as a non-sacrificial leisure alternative that
is not only beneficial but also intrinsically rewarding. I tested this assertion by attempting to persuade undergraduate students to engage in a sport practice,
using tailored marketing communications.
KW  - Educación superior
KW  - Escuelas de administración
KW  - Currículos
KW  - Tecnología
KW  - Investigaciones
KW  - Programas Académicos
KW  - Resúmenes
KW  - Economía
KW  - Economics
KW  - Negocios y management
KW  - Business
ER  -