TY  -  JOUR 
TI  - El aroma al evaluar el involucramiento del Consumidor con un producto y su percepción de calidad
PB  - Universidad del Valle
PB  - Universidad Externado de Colombia
PY  - 2014
AB  - This study analyses to what extent a scent enables individuals to evaluate a product first through their product involvement and second through the perceived quality of the product. The method for this study is a complete within-sample experimental design where subject rate their level of product involvement and perceived product quality based on three olfactory stimuli: leather, synthetic leather, and fabric. Results show that the scent of leather enables individuals to make a consistent evaluation of their level of involvement with the product and
KW  - Economía
KW  - Economics
KW  - Negocios y management
KW  - Business
KW  - Calidad del producto
KW  - Mercadeo
KW  - Comportamiento del consumidor
KW  - Percepción sensorial
UR  - http://hdl.handle.net/10906/82284
ER  -