TY  -  JOUR 
TI  - Making Do With Less: Increasing The Happiness To Consumption Ratio
PB  - Universidad Icesi
PY  - 2009
AB  - The pursuit of happiness is an important goal in consumer behavior, but one that many western cultures do not seem to be achieving through their materialistic-oriented consumption (Sujan, 2008). Based on a review of relevant literature, I proposed seven hypotheses on the relationships between happiness, wealth, entropy of consumption, gratitude, materialism, and individualism. To test these hypotheses, I conducted regression analyses, discussed preliminary results, anticipated potential contributions to the field, and suggested future research possibilities.
KW  - Economía
KW  - Economics
KW  - Negocios y management
KW  - Business
KW  - Comportamiento del Consumidor
KW  - Felicidad
KW  - Consumidores - Actitudes
UR  - http://hdl.handle.net/10906/82280
ER  -