TY  - THES 
TI  - Plan estratégico de la Asociación Red Universitaria de Alta Velocidad del Valle del Cauca- RUAV
PB  - Universidad Icesi
PY  - 2014
UR  - http://hdl.handle.net/10906/77363
AB  - The Asociación Red Universitaria de Alta Velocidad del Valle del Cauca – RUAV is
a nonprofit organization that holds 15 institutes from the Education, Health and Research
sectors. Due to the actual lack of a directive line in the main activities of this organization,
we propose a strategic plan that defines a clear corporate Mission and Vision with specific
objectives aiming to improve the synergy between partners and promote development in
fields such as Science, Technology and Innovation in Valle del Cauca. Therefore, the
RUAV’s strategy must focus on gaining government support and make vital alliances that
allow participation in big impact projects for the region. To achieve this, the abilities and
great capacities of the RUAV’s staff must be promoted; also taking advantage of the
negotiation power to make joint purchases followed by the creation of customer loyalty
mechanisms and the search for elements that allows them to be self-sufficient and so
guarantying their financial stability.
All the previous initiatives must be supported by an excellent communicative strategy,
because even though the organization offers great benefits and services for its clients, the
lack of brand awareness has been identified as a big weakness between RUAV and them and
other different interest sectors.
KW  - Tésis
KW  - Planes estratégicos
KW  - Planeación estratégica
KW  - Red Universitaria de Alta Velocidad del Valle del Cauca, RUAV
KW  - Poder de negociación
KW  - Compras
KW  - Cali (Valle del Cauca, Colombia)
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Synergy
KW  - Negotiation power
KW  - Joint purchases
KW  - Producción intelectual registrada - Universidad Icesi
ER  -