%0 Journal Article 
%T Patagonia: tocando las fibras internas
%D 2013
%U http://hdl.handle.net/10906/76415
%X This paper narrates the story of Patagonia, a company which has always been unconventionalin its way of doing business. Patagonia considers that many management mistakes result from firms applying unique, generic solutions to all kinds of problems. Also, since the dawn of the industrial revolution, such solutions have privileged economic gains over environmental sustainability.
More particularly, this paper describes how Patagonia started a commercial relationship with a Colombian firm, and how both firms had to sort different obstacles to consolidate such relationship. For teaching purposes, and to optimize the case for class discussions, it has been divided into two separate parts, A and B.
%K Facultad de Ciencias Administrativas y Económicas
%K Producción intelectual registrada - Universidad Icesi
%K Responsabilidad social empresarial
%K Planes de negocios
%K Corporate social responsibility
%K Outsourcing
%K Full package process
%~ GOEDOC, SUB GOETTINGEN