%0 Journal Article 
%T Distrinox, ¿cómo crecer rentablemente?
%D 2018
%@ 0123-5923
%U https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2805
%X This case study aims to put into practice the customer management concept in a Colombian firm that imports and sells stainless steel to
ensure its profitable growth. In order to achieve this goal, information about the market, the competitors, the company as well as its products
and customers is provided for the reader to define actions regarding the products and services portfolio to grow profitably.
%K Orientación al mercado
%K Gestión de clientes
%K Economía colombiana
%K Empresas colombianas
%~ GOEDOC, SUB GOETTINGEN